Pros:  Vertical alignment = lots of icons on view, great if you have lots of programs.(Allows fast access to all your programs and can launch websites too.) Vertical alignment = no plethora of tabs and/or sideways scrolling and scrolling... Folders are easy to add and so management of categories is very simple. Drag, drop and re-arrange icons as you please.

Cons:  Could use a backup option for settings. If you lose your well-constructed set-up it is very annoying to have to start from scratch again.

Other Thoughts:  The support for this launcher is very good. It isn't instantaneous, but they do get back to you if you email them.

Some programs are very similar (e.g. one might be best at removing red-eye from images, another is better for removing people in the background) both go under my "image stuff" folder and I can launch either in 2 clicks.