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Let me ask you "Have you ever sold a house with a real estate agent before? If you have great. Many of the things I will tell you will be familiar to you and if you havent you will learn some things Im sure. I think it is safe to say that the real estate agent has learned how to sale homes since they sell approximately 95% of all existing homes that are sold. The builders who build homes sale a substantial number of their homes without real estate agents, but the existing units are sold 95% of the time by real estate agents. The methods they use are the sign, the newspaper, two grocery store books, the Internet and the multiple listing service which are the tried and tested tools for success. All of these have pictures. The homes in the multiple listing service are now on the Internet and placing you on the Internet is the first thing an agent will do for you if they were to list your home. Why, because it works.
New technology that works
Why do agents list a home on the Internet right away? Because 90% of all homes purchased today are being researched on the Internet. Likewise 70% of all the people in the country including the people in your area have the Internet either at home; work, through an adult child or in a public location such as a library. Buyers like the Internet listing of homes. The reason is, it puts them in the drivers seat, they can go in and enter in the information they want for bedrooms, price, size, and location, up comes 50 homes.
They can screen it down to 20, pick out the top 5, look at the pictures, call the agent, and say I want to see a, b, c, d and e. The buyer is in the drivers seat. The buyer does not first have to see the homes listed by the agent, then see those listed by other agents of his broker and finally see the general publics homes listed by other agents. By using the Internet the buyer can pick the ones he wants to see, call any agent and be taken to see those homes. Now days, all agents have a web page containing homes they list. You enter 3 bedrooms 2 baths $250,000 and homes 1,2,3,4,5,. . .50 appear along with yours, and you must compete against all these other homes. We at the FSBOAd, having been in the real estate business in California reasoned, our home owners would appreciate it if someone could enter the Internet and come directly to your home and see only your home, a full page write up, a map, your address, your phone number, your email address, your asking price, read all about your house and see up to 8 pictures of your home plus a counter that will tell how visits the site experienced.
What actually sells your home?
The real estate agent will tell you there are four things that sell your home. These are location, location, location and location. This is not correct. The four things that sell your home are price, price, price and location. How do I know that, when your home does not sell, the real estate agent does not come back and say we should move your home to the other side of town. No, he does not say lets renovate, excavate for a pool, no, he says change your price. It is the only thing you have to deal with unless of course your home needs major repairs. It is price, price, price. An agent will want you in a six-month contract because he knows time is on his side. As time passes, your life circumstances may well change. You want to move, you must move, you have purchased another home. What ever the circumstances might be, if you have no other element to deal with but price, agents know that circumstances may dictate that you change your price and he will sell the house. Remember this, If you can sell your home an agent can, if you can not sell your it he can not sell it either. The point is that the house must sell itself. When you find the right price the house will sell itself. Unfortunately, you can not get enough traffic, as a general rule, for sale by owner without using the tools the Pros use to verify that the price you have is right. It is safe to say that if you reduce your house too low it will sell too quickly. However, you do not want that. You want the maximum dollar for your home you can get without paying the real estate agent.
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